Not all potential guests actively search via Google. Many travelers discover hotels through social media and require multiple touchpoints before booking. Through strategic social media advertising and retargeting, you maintain top of mind presence and convert interest into confirmed bookings.
Social media platforms such as Facebook, Instagram, and LinkedIn offer unique opportunities to reach audiences based on interests, behavior, and demographic characteristics.
Facebook & Instagram
Visual impact: showcase your property at its finest
Precise targeting: reach guests based on interests, location, and behavior
Diverse formats: Stories, carousels, videos, reels
Package promotion: ideal for seasonal campaigns and special offers
LinkedIn Advertising
Business audience: reach business travelers and event planners
Decision makers: direct contact with those making booking decisions
Premium positioning: for business and MICE properties
Lookalike Audiences
We create audiences based on your best guests, enabling us to reach prospects whose profiles align with your ideal demographic.
The majority of website visitors don't book during their first visit. Retargeting brings these potential guests back to your website with targeted messaging and compelling offers.
Retargeting proves essential because 97% of first-time visitors don't book immediately, requiring an average of seven touchpoints before conversion. Strategic retargeting increases conversion rates by 70-150% whilst significantly reducing cost per acquisition.
Our retargeting strategy employs behavior based segmentation, showing targeted room offers to visitors who explored specific accommodation, providing incentives to those who abandoned bookings, inspiring content visitors with packages, and rewarding previous guests with loyalty offers.
