Hotel Growth Lab helps hotels scale through strategic intelligence, not sheer effort. Since 2010, we've supported hotels and hotel groups in strengthening their digital position, increasing direct bookings, and diminishing OTA dependency.
We synthesize profound hotel marketing knowledge with cutting edge technology. From strategic positioning and website development through Google Advertising, social media marketing, and email automation. What distinguishes us is our holistic approach: we develop integrated strategies wherein all components synchronize seamlessly.
The majority of website visitors don't book during their first visit. Retargeting brings these potential guests back to your website with targeted messaging and compelling offers.
Retargeting proves essential because 97% of first-time visitors don't book immediately, requiring an average of seven touchpoints before conversion. Strategic retargeting increases conversion rates by 70-150% whilst significantly reducing cost per acquisition.
Our retargeting strategy employs behavior based segmentation, showing targeted room offers to visitors who explored specific accommodation, providing incentives to those who abandoned bookings, inspiring content visitors with packages, and rewarding previous guests with loyalty offers.
Share your challenges and goals with us. Whether you're looking to launch a new website, optimize your marketing strategy, or explore our complete suite of solutions, we're here to help you grow.
Phone
+31 (0)88 612 34 56
Address
Hotel Growth Lab
Regulusweg 5
2516 AC The Hague
The Netherlands
