Google serves as the primary entry point for most travelers seeking accommodation. Through strategic Google Advertising, you ensure your property achieves prominent visibility precisely when potential guests are searching for you.
Advertising on your own hotel name proves essential. Guests actively seeking your property must not encounter competitors or OTAs where you subsequently pay commission. Branded advertising protects your brand traffic and ensures these valuable visitors land directly on your website.
Why branded advertising matters:
Defend against competitors advertising on your hotel name
Prevent guests from booking via OTAs where you pay commission
High conversion rates at minimal cost
Complete control over messaging to your guests
With our extensive experience in branded hotel advertising, we understand precisely how to reach your audience efficiently. These campaigns can be deployed across Google, Bing, and social media platforms at relatively modest budgets, yielding substantial conversion rates.
Non-branded advertising targets visitors unfamiliar with your property but seeking accommodation aligned with your offering. Consider search terms such as 'boutique hotel Amsterdam', 'luxury spa resort Alps', or 'business hotel near Frankfurt airport'.
Advantages of non-branded campaigns:
Reach new guests unfamiliar with your property
Position yourself against relevant competitors
Grow beyond existing brand awareness
Measurable ROI per search term
Through strategic bidding on relevant keywords, you position your hotel at the top of search results before potential guests consider alternatives. With targeted Google advertising and optimal bid strategies, you reach new guests at competitive cost per click (CPC) rates, ensuring every euro of marketing budget delivers maximum returns.
Display and Performance Max (pMax) advertising position your hotel prominently before potential guests, even when they're not actively searching for accommodation.
Display Advertising
Visitors encounter your hotel whilst browsing the internet, through compelling HTML-5 banners. These banners appear on websites frequented by your target audience, keeping you top of mind and generating interest for future stays.
Performance Max Campaigns
pMax synthesizes the optimal elements of multiple advertising formats. Google's algorithm automatically determines who sees your advertisements, what they see, where, and when, based on conversion probability. The relatively modest CPC makes pMax campaigns excellent companions to branded and non-branded advertising, maximizing brand awareness and reach.
